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WordPress Hacked?

2013 February 28
Posted by CreateDevelop

Had your wordpress website hacked? We have been helping a lot of businesses overcome this problem, so we thought we would set out the steps we take to remove malware warnings and viruses. If you have had your website branded on Google with the dreaded “This site may harm your computer” dont panic. The first thing you always do is was rage and deny that there is anything wrong. Use the Unmask Parasites tool, to find the problem and where it is, this will give you a few clues as to what you are looking for in your problem. Often you will find a hidden iframe link to a “.to” website or some other malicious domain.

We are no security experts, but we do understand how basic hackers work. This advice is meant as a guide, don’t sue us if you get it wrong. There are two things to keep in mind when working with this sort of problem.

The hacker has a malicious intent, so whatever they are doing it will leave traces and links to files or websites. The hacked will also try to cover their tracks, and in the end sometimes the only thing you can do is set fire to your server.

The hacker will have created, or forced, a way into your system that will be different to the traces they leave. You have to address this problem before your virus/malware problem will really go away. This can sometimes mean your host is infected or it might just mean your password is insecure.

Don’t Panic

Create a fresh backup of your WHOLE website and database, marked “infected”. Also, search for iframes, and basecode64(). Sometimes it will be hard to find all the files that will be infected, but the best places to start are the header, footer, load-template and admin files. Right now you are looking for confirmation that this code is part of your problem. You can delete these references, but there may be more you have missed. Ultimately you will have to install a fresh version of your template, but we will get to that in a minute.

Get to the Cause

Search around on the web. There are common security problems associated with Tim Thumb, like WooThemes framework and an old version of TimThumb, which was originally compromised. This will also give you an idea of the problem you have, and how to solve it. The cause of your problems could be anything, it could be your theme, someone might have guessed your password, anything.

From us sending in the request to the Malware warning being removed took less than 8 hours. In all we lost almost a full day of traffic from Google, which is about 50% of the total.

If your issue is a compatibility problem, then you need to download a recent copy of your theme. Upload a copy of your theme to your server and go into the admin section and reactivate your theme. Make sure both your theme and the system are up to date, and you can see that it is activated in the back end. If this still gives you a white screen of death, then you will need to look in the www section of your host. When looking at your website in a file manager or FTP you should only see the files on this page.

The fastest way to reset your installation is to delete all the files, excluding your wp-config file, and the folders, from the root. Then upload the files from a fresh download of the system. This way you will remove any random index.html files or something that is blocking the index.php file from executing.

A History Of Toilet Paper

2013 January 21
Posted by CreateDevelop

The average American uses 50 pounds (23 kg) of tissue paper per year, which is 50% higher than the average for Western countries and Japan. The highest consumption in the United States can be explained by the fact that in many countries people use bidets Americans or spray hose to clean. Millions of trees harvested in North America and in Latin American countries leaving ecological footprint concerns. The Americans also use “toilet paper” for industrial purposes, such as oil filters, which may distort usage statistics.

Toilet paper is a soft tissue paper mainly used in the bathroom. They are typically sold as a long strip of perforated paper wrapped around a cardboard core, which is stored in a dispenser adjacent to a toilet. More modern toilet paper in the developed world is designed to decompose in septic tanks. Toilet tissue may be one, two or three layers, or even thicker, which means that either a single sheet or multiple sheets disposed back to back in order to make it thicker, softer, more absorbent and stronger.

Toilet paper, if you’re wondering, was in use in China as early as the fourteenth century and was done in 2 ‘x 3′ sheet. In all the others before it in China, and people made use of what the environment offers. The leaves, shells, corn cobs are among the most common options. The Romans  used a sponge attached to the end of a stick and dipped in salt water. Toilet paper specifically designed to be mass-produced in the 14th century. Modern commercial toilet paper originated in the 19th century, with a patent-based implementation dispensers that take place in 1883.

Different names, euphemisms and slang terms used for toilet paper in countries around the world, including “bumf”, “taco bum”, “toilet paper / paper”, “bog roll”, “toilet”, “Dunny roll / paper,” “bathroom / toilet tissue,” “TP”, “arsewipe,” and simply “tissue”.

It’s amazing how often we get some variation of the question: “When toilet paper was invented?”, “Who invented the toilet?” And “What did people use before toilet paper was invented?” Here are some of the highlights in the development of toilet paper, we have collected from various sources. Some links to more comprehensive articles follow.

Until the late nineteenth century, Americans elected to use discarded reading material . It is unclear whether this is why Americans still tend to have reading material in the bathroom, or the practice to read on the toilet was a eureka moment later. In any event, magazines, newspapers and almanacs precursors of toilet paper as we know it today. It has been claimed that the Sears Roebuck catalog and was known as “sticks and Sorebutt” catalog. Farmer’s Almanac even came with a hole drilled in it so it can be hung and easily torn pages.

Toilet paper in its present form first appeared in 1857 by José Gayetty. Was carefully moistened with aloe. In 1879, Scott Paper Company founded by brothers Edward and Clarence Scott. They sold a roll of toilet paper without perforations. By 1885, were perforated rolls sold by the company Albany Perforated Wrapping Paper.

In 1935, Northern Tissue advertised its toilet paper to be “free of splinters.” Apparently the first production techniques managed to incorporate chips on paper. In 1942, the two layers of toilet paper introduced in the paper mill of San Andres in the UK. A strange fact considering wartime austerity and rationing. The Virtual Toilet Paper Museum reports that the lack of toilet paper for the first time in the United States was performed in 1973. Probably was overshadowed by oil embargo.

The point is that each technology has a story, and that what we now need to be innovative and revolutionary days become routine and commonplace. This limits, of course, a cliché. The key, however, to remember that before any technology became a naturalized part assumes community had choices to be made. Forgetting that technology has a story is a way to deny responsibility.

A tree produces about 45 kg of toilet paper and about 83 million rolls are produced per day. World production of toilet paper every day consumes 27,000 trees.

Since 2009  between 25% and 50% of used toilet paper in the United States has come from plantations in the United States and South America, with most of the rest comes from second growth forests, and only a small percentage comes from virgin forests .

Top 10 articles for SEO.

2012 September 5
Posted by CreateDevelop

Start thinking of links as advertising rather than just for their SEO value. Which prominent online mentions would be worthwhile?
Our biggest sites get 1/3rd of their traffic from referrals. Networking is a big part of getting good traffic. There are plenty of places you can network from; Customers, Suppliers, Partners, Competitors etc.
Yes blogging = content, but one well written, interesting, funny, shareable, provocative post is worth 100 copies of below average scraped content.
Site structure is about 30% of the game. Not just your meta tags, and your keyword usage, but the flow through your site for the user and for the search engine.
Find trending topics/areas of your industry and build content around that. Yes, everyone wants to go for the top keywords for instance “web design” but recently people are looking for “responsive web design”. Catch the wave early.
Sign up for sites like Source Bottle, and get PR shout outs when the press want them. Some of our most valuable links have come from responding to a journalist’s request for information
Track keywords that convert, not the ones that give you traffic (necessarily).
Make sure you have analytics installed and can see if keywords have a high bounce rate. SEO is also about delivering information to your customers.
Think like a reader/journalist. Would you quote/source/share the information you are writing? If not, then it is not worth the effort.
Guest blogging can be worth while if you are giving something to the outlet you are writing for, and if they are giving you something back. Copy/pasted spun content on a below average blog is not going to do anything. You need to think, is the outlet you are writing for giving you a more prominent voice than if you wrote for squidoo or hubpages?

Done campaign

2012 July 29
Posted by CreateDevelop

Open University have an advertising campaign running that asks people to search for “done” to find out more. A general search on Google brings up their ad at the top of the page through Adwords. So basically, they are paying for the TV ad, and paying to get people to click on their ad.

The PPC ad takes people through to a landing page that says the following;

“Whether you’re seeking a new challenge, a promotion, or a new qualification, Open Universities Australia (OUA) has what you’re looking for….” etc

Not so done?

There are a few problems with this campaign. The first is that it looks like the website is not really optimised for the keywords they are using. So why not? They could have picked up some easy points by getting the page to rank for the keyword. Looking at the meta title and description tags, they don’t even use the word. Not even the page itself uses the word. They could at least attempt to rank for the word, and maybe pick up more clicks than just through the paid advertising?

The second is, as far as branding, marketing etc goes, why not use a keyword that is related to your promotion? “Done” has to be one of the most generic, unoriginal and unimaginative keywords to choose from. Why not use keywords like “open education” or even better something that conveys an actual advantage like “education anywhere”. That way at least they will pick up some other marketing benefits from the program.

The final thing we think the campaign missed out on, is that the landing page has no remarketing tags. Open Universities could use the Adwords remarketing to serve personalised ads to everyone who clicks through on their campaign. At the moment, all the traffic they drive through to their site is lost.

Past participle of do1.
1. Having been carried out or accomplished; finished: a done deed.
2. Cooked adequately.
3. Socially acceptable: Spitting on the street is just not done in polite society.
4. Informal Totally worn out; exhausted.

The final definition of the word could probably apply here. Its a shame the campaign wastes so many opportunities to wrap up the users who are coming through to the site.

In linguistics, auxiliary verb refers to the use of a verb to add functional or grammatical content in addition to that information expressed via the main verb of the construction in which it appears. Auxiliary verbs constitute a closed class – there are only about a dozen clear auxiliary verbs in English – and they are easily identified using inversion and negation diagnostics.[1] One or more auxiliary verbs often combine with a full verb (= main verb) to form a verb catena (= chain). A given verb catena functions as a/the main predicate of its clause. Auxiliary verbs help express functional meaning of aspect, modality, voice, emphasis, etc. Auxiliary verbs are also called helping verbs, helper verbs, or verbal auxiliaries, and they are glossed with AUX.

In many non-Indo-European languages, the functions of auxiliary verbs are largely or entirely replaced by suffixes on the main verb. This is especially true of epistemic possibility and necessity verbs, but extends to situational possibility and necessity verbs in many indigenous languages of North America, indigenous Australian languages and Papuan languages of New Guinea.

10 Adwords Mistakes

2012 July 27
Posted by CreateDevelop

We carry out an Adwords Audit for new clients, we frequently see customers facing the same problems. Part of the problem is that the Adwords interface is easy to navigate, but often the nuance of the mechanism isn’t properly understood. Also, Google Adwords are meant to drive traffic, and clicks, through to your website, and you have to control the beast.

1. Poor Targeting

There are three aspects to targeting that Adwords users often get wrong. The first is the location of the target customer. This may seem like a simple enough thing. Users often think, “my customers are in Australia, I want Australians”.

2. Poorly Arranged Ad Groups

The most frequent mistake we see is that advertising groups are not arranged in any manner. Often we will see customers with just one campaign and one ad group, and thousands of keywords lumped together.

3. The same bid for Display Networks as Search

Display and search are two very different networks. Someone viewing an ad on a display partner is FAR less likely to be ready to buy than someone who is actively searching, so you should be prepared to bid accordingly.

4. Not connecting Adwords to Analytics

The correct, and full, way to connect data between the two can be found here. There is a massive amount of data you are missing out on if you do not. The main thing will be looking at which ad groups are providing the best conversions. You may have set up the values of conversions, but what about seeing the conversion pathway?

5. Not using Negative Keywords

This has to be one of the biggest causes of useless clicks in the beginning. When you set up any new adwords campaign, do yourself a favour and set up a negative keyword list that you can use on any campaign. There are plenty of open source negative lists out there.

6. Not having a landing page that is specific and allows people to take action

Don’t push people to the front page of your site, it is a waste. Set up a landing page for each product and make an ad group around that.

7. Not tracking conversions

There are a few clear advantages to this. The first is, obviously, you can see which ad and keyword combination is actually generating customers for you. The second is that, after a while, you can set your ads to run on a bid for conversion basis, where you set the maximum you are willing to pay for a conversion.

8. Not focussing ads on when there are buyers.

We recently ran some analysis for a client that found out they were 50% more likely than any other time to have a buyer from Adwords between 10am and 4 pm on a Monday. Friday afternoons, although susceptible to the same number of clicks, were around 30% less likely to be a buyer.

9. Bidding on the wrong keywords

Remember you want to find people that are looking specifically for your product or service. If you are selling accounting services, you don’t want to bid on keywords like “Tax” to target more people. This will give you a lot of clicks you don’t need. Pick keywords that specifically describe what you are selling.

10.  Setting a max bid for keywords that is too high

Most keywords will be available for a lot less than the number one spot. When you first start, you want to get as many keywords and ads running at the same time. If you bid too high to start with, your budget will run out on clicks that may not convert first time around.

Restaurant Directory Articles

2012 July 18
Posted by CreateDevelop

Hospitality supplies Our success is based on a simple philosophy: providing wholesale prices direct to restaurants. This means that restaurants & cafes of all sizes have access to prices that were once only available to large restaurant chains & franchises.

Hospitality supplies As a result, restaurants can enjoy huge savings on all their disposable packaging products, including garbage bags, toilet rolls, plastic containers, plastic cutlery, straws, paper bags, napkins, paper tablecloths, restaurant docket books, & register rolls.

Hospitality supplies In 2011 the Australasian winner was Sasa Sestic, a roaster/barista from Ona Coffee House in ACT. He joins the ranks of the best baristas in the world. Sasa felt a lot of pressure travelling to Thailand as the Australian representative of DGBC and wanted to make sure the title remained in Australia.

Hospitality supplies We hope you find our site easy to navigate, but if you get stuck, please don’t hesitate to contact us on 1300 586 246.

Hospitality supplies The yearly Australian Grand Barista Challenge is on again. Every year the best baristas gather to celebrate coffee and espresso flavour. The competition has helped develop Sydney into a global coffee capital. The true winners of the competition are the coffee drinking public, who will enjoy a greater standard in aroma and taste. For the first time in 2012 the new Grand Barista format will include a ‘Soft Brew Espresso’ beverage and a Grand Latte.

Hospitality supplies This year, the 2012 Danes Grand Barista Championships (DGBC) will take place from 22 – 28 August at the Specialty Food and Drink Fair in Sydney. The Australian and Australasian heats will take place at the Sydney Convention and Exhibition Center from the 22 – 23 August. The winner of the Australasian DGBC will win $5000 in prize money

Hospitality supplies The best baristas from Australia will compete to showcase their coffee making ability. Baristas in the competition have just 10 minutes, down from 12, to create their repertoire of 4 espresso and 4 milk based and 4 latte art coffees. They will be judged by a panel of industry experts on the criteria of taste evaluation, beverage presentation, barista technique, personal presentation and service to judges.

Hospitality suppliesIn 2011 the Australasian winner was Sasa Sestic, a roaster/barista from Ona Coffee House in ACT. He joins the ranks of the best baristas in the world. Sasa felt a lot of pressure travelling to Thailand as the Australian representative of DGBC and wanted to make sure the title remained in Australia.

Restaurant Supplies The Australian public has developed a refined taste for coffee. Gone are the days of what could be called “brown water” disguised as coffee. Australians like coffee flavorful and strong.  We drink it the way that it has always been meant to be consumed.  Roasted coffee comes in many varieties – light, medium, dark, very dark, and extra dark – making it hard to determine which one is best.

Cafe Supplies In Europe, Asia, and Latin America most people prefer their roasted coffee very dark. Instead, American roast (medium brown) is the preferred coffee roast in the United States. However, even the best coffee beans can be ruined with bad roasting practices regardless of their origin.

B2B SEO – what can you do?

2012 June 28
Posted by CreateDevelop

Most marketing for financial firms is about education. The buying cycle may be long and the customer will spend a lot of time evaluating your competitors as well as you. Also, they may be passively researching for months before they start actively talking to financial service providers. Therefore, there are three key goals that you should be aiming for;

Be there at every stage of the cycle. Through the research stage up to the evaluation stage. You and your brand need to be available.

Promote your brand as one that customers can trust. Trust, as far as B2B SEO goes, comes from two areas. First, show what you know and make sure your website covers industry trends, changes in the market etc. Second, get other media outlets to show that you know your stuff.

Make it easy for the customer to take action.

Whether you offer business banking and payment solutions, or financial planning or guarantees and bonds, we know that you customers are using the web to find you and your competitors. They will be researching as much as they possibly can.

There are a few key things you can do to promote your financial services firm with SEO;

Ensure you know what you want customers to do when they get to your site. If it is to download a prospectus, then make sure you have that set up as a goal in analytics.

Freeze Coffee Best For Flavour

2012 June 25
Posted by CreateDevelop

Storing coffee in the freezer is the best way to keep it fresh, a study by F. Gavina & Sons Inc. in the United States, has found. The study examined a variety of coffee samples at three different storage environments over a period of 12 weeks. The results found that the best cup of coffee is achieved if the grains are stored in the freezer in an airtight container for up to six weeks.

The study also found that, on average, a 12 oz bag of open-ground coffee stays fresh for four weeks, depending on variables such as humidity, light and air. To test the theory, open coffee bags were stored in a freezer at zero degrees Celsius, a refrigerator at 2 degrees Celsius and a counter at a temperature of 22 degrees Celsius.

One sample from each storage environment was humidity tested every two weeks, then analysed for colour consistency every four weeks. The coffees were cupped and blind tested throughout the entire period of 12 weeks.

The study found that despite being low, the temperature varies too much in a refrigerator, and moisture from the air can erode the aroma and flavour. Over time exposure to air and warmer temperatures can cause the essential oils to evaporate which is what causes a loss of flavour. Freezing the coffee in an air tight container gives it the best chance to stay fresh and maintain aroma and flavour.

The other main finding of the study was that consumers should buy coffee in small quantities. Ideally, the coffee should be consumed within 10 days.

Check the coffee bag before you buy to make sure the one-way valve is sealed. If the valve is sealed properly, oxygen cannot get into the bag, keeping the coffee fresher. Keep unopened bags in the freezer. Once removed from the freezer, place the remaining coffee immediately in an airtight container to avoid moisture, and store back in the freezer.

SEO Tutorial

2012 June 25
Posted by CreateDevelop

The Algorithm(s)

  • The rank of a webpage is the sum of the value of links pointing at it. Just like recommendations.
  • This is no longer the complete picture, but is still a base

The Main Factors in SEO

  • On Page Factors
    • Meta Tags (Title & Description)
    • Image Tags
    • Content
    • Bold and h3 Tags
    • Originality

The Main Factors in SEO

  • Off Page Factors
    • Trustworthiness of a domain
    • Links (Authority)
    • Website loading speed (affects 5% of websites)
    • Competition for keywords
    • Google’s Fickle Algorithm


  • The words that people are using to search for your services
  • People use one word (plumber) or many words (Best Sydney Heritage Home Plumber)
  • Understanding which words to aim for and which words people will actually use is an important part of the SEO process
  • The main aim of selecting keywords is to be CONSISTENT, don’t overuse them in your website.

Selecting Keywords

  • Use Google Keyword tool to find the most common keywords
  • When thinking about which keywords to target think about these things;
    • Your location is important
    • When someone is ready to buy, they will put “buy…” at the start
    • People doing research on a topic eventually buy

Long Tail Keywords

  • 90% of visitors to websites use keywords outside of the top 100 most frequently used

AIDA in Keyword Selection

  • Think about the keywords people use when they go through the buying cycle (Researching, Comparing, finding retailers, purchasing etc)
  • Researchers use words like “best…” “cheapest”
  • Comparison shoppers use brand names
  • People about to buy look first for local and then for the cheapest vendors
  • When someone is ready to purchase they will look for reviews on the retailer.

Meta Tags

  • Used by websites to describe content
  • Found at the very start of a web page (before a Browser gets to build how it looks)
  • In old HTML they had to be manually put in
  • Most systems, like WordPress, allow you to specify
  • Google uses these (mostly) in its search pages

Image Tags

Content Quality

  • What you have written about
  • Is your content readable?
  • Does it make sense
  • Have you repeated yourself (negative points)
  • For any good content, 250 words is the minimum amount before Google takes notice
  • The volume (number of pages) of content is also an important factor

Bold and h3 Tags

  • Bold tags make a word stand out, Google looks to see where you have put emphasis
  • h3 Tags are used at the top of a document to give the page a visible title.


  • Now even more important as Google is targeting duplicate content
  • It is important to write in your own voice
  • Don’t copy your competitors
  • Don’t copy from other websites

Trustworthiness of a Domain

  • This includes the following factors
    • The age of the domain
    • Where the website is hosted
    • If the domain has been


  • Links coming from websites with high authority are the best way a website becomes highly ranked
  • Links coming in from bad areas do nothing AT WORST. Poor incoming links will not harm you

How do you measure results?

  • Majestic SEO
  • Digital Point rank tracker
  • Google Analytics

Top SEO Posts

2012 June 25
Posted by CreateDevelop

Article Marketing-The Best SEO Tool

Posted on 23. Mar, 2012 by  in SEO

An article is a readable content about a product, service, news or other topics of general interest. A well written article is a guide and often works better than spoken words. In business article marketing is used to describe a product or service by providing informative content to the readers and prospective customers. It is [...]

Google’s Over Optimisation Penalty

Posted on 21. Mar, 2012 by  in SEO

Google has revealed plans to penalise the search rankings of websites that overuse search engine optimisation techniques. Matt Cutts, a software engineer within Google’s Webspam team, told the SXSW conference last week that changes to the search crawler could be enacted within “weeks”. They would target websites that attempted to elevate their search rankings by providing a [...]

Google defaults to secure search (Comment Not Provided)

Posted on 13. Mar, 2012 by  in SEO

Several months ago Google made a change to their default search experience on — when you’re signed into Google, they add SSL encryption to increase the privacy and security of your web searches. Now Google are expanding this protection, so over the next few weeks they will begin introducing SSL search beyond to their local domains around the globe. [...]

Press Release Writing for SEO

Posted on 04. Mar, 2012 by  in SEO

A press release is a written statement about a product, service or event. It is an essential part of public relations because it aims to target the media from which the readers get the latest information. To write a press release for search engines, the content should be optimized for keywords. It differs from traditional [...]

FREE SEO For Resellers

Posted on 02. Mar, 2012 by  in SEO

FREE SEO For Resellers Are you looking for a trustworthy and reliable SEO partner to help you grow your business and your clients? We can help you grow your business AND grow your product offerings. What is in it for you? We offer an affiliate rate of 15% on all our SEO services. Most SEO contracts [...]

AIDA Keyword Choices

Posted on 02. Feb, 2012 by  in AdwordsSEO

When moving through the buying cycle, the purchaser uses particular keywords in their search for answers. The goal of a search marketing expert is to make sure their website, or their brand/product is appearing at each stage of the cycle. Here is a range of ideas that will help you select the right range of [...]

Global SEO – Country Targeted SEO

Posted on 24. Jan, 2012 by  in SEO

Global SEO What is it worth? Optimising your website for global customers is a specific task that is worth isolating from general SEO activities. This activity is of specific benefit to exporters, but it is also of benefit to businesses that are targeting customers all over the globe. You can clearly increase your customer base [...]

Does Google Plus Really Affect SEO?

Posted on 23. Jan, 2012 by  in SEO

In the SEO circles there are long debates on the effect of Google plus on search rankings. Basically search engine optimization involves different strategies like keyword optimization, on-page optimization, backlinking and social networking. Just like the Facebook’s “like” button, Google introduced its Google plus badge and plus one buttons to add as links to websites [...]

Google Search Quality Guidelines

Posted on 01. Jan, 2012 by  in GoogleSEO

After reading an excellent post over at PotPie Girl, which linked to a set of guidelines for Google search reviewers, we thought we would write an abridged version here. Basically, Google have a group of reviewers who rate websites based on these guidelines. It is estimated that a website cannot rank well for a keyword without having [...]

The Top SEO Trends for 2012

Posted on 01. Jan, 2012 by  in SEO

Following on from our post last year about SEO trends, we thought we would post our top trends for next year. First though, here are some noteablr things that happened last year. Panda update. This update was aimed at reducing the effectiveness of content farming, and reduce the prominance of so called “low quality” websites. A [...]